Tucuvi
Code-first design system and the dashboard behind an AI clinician that calls patients
Work
Selected client and personal projects
Community Directory
Grassroots MVP that became an official Google product across 7 campuses
Connectif
Built a design system for a B2B martech platform. It birthed an AI product
Product-wide
Design system
Praised before the feature
Redesign
Brilliant.ai
New product
Arbor
From 10% landing conversion, and an onboarding funnel fix at a fintech
~€0.20/user
Customer acquisition cost
10x
Landing-page conversion
-40%
Developer interpretation time
Gamify
Co-founded a social app at 20, and the lessons from failing
Kept coming back
Community
Every 2 weeks
Research cadence
~3 years
Built from zero
Velada
Got a hot restaurant app found on Google, and learned the honest lesson about conversion
Found on Google
Findability
Gated at peak interest
Sign-ups
Honest outcome
Conversion
No More Haters
Games that taught 14,000 teenagers to detect hate speech
~14,000
Teenagers reached
78%
Completion rate
41%
Return rate
POiN Places
End-to-end redesign that turned a WordPress MVP into a family-friendly discovery platform
MVP → platform
Platform
Reviews first-class
Core loop
Team-sustained
Design system
Other projects
I also helped sell APIs, build tools for designing solar farms, and work on product strategy for a major global bank.
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Want to build something together?
I like making things with people who care about doing them well.
If something here (a case study, a post, a half-baked side project) made you want to talk, that's kind of the point. I'm a designer who also ships code, so I can take a thing from a rough sketch to a live feature, and I'm happiest when I'm not doing it alone.
If that sounds like a good time, send me a note. I read everything.
Ivo